Our News

Pricing and New Products

20 January 2023

The team at Sign Essentials hope you had an enjoyable holiday period and we would like to wish you all the best for 2023. We thank you for your continued support and hope you have a healthy and profitable year.

The direct economic impact of COVID-19 is settling down now, however we're still battling some supply delays and price increases continue due to rising cost of production to our suppliers, raw material shortages, increased energy costs, inflation, staff shortages and escalating local transportation costs. You will have heard similar stories across all industries over the last couple of years!

Some of our suppliers have passed on increases again through 2022 and early 2023. We've absorbed them since our last price review a year ago. Unfortunately we will have to pass some of them on shortly.

From Wednesday the 1st February 2023 some of our pricing will increase to reflect these elevated costs. Where we can hold firm we will, but some prices will have to increase. We will look at things product by product, so not necessarily everything within one brand will rise.

We will maintain our delivery fees for now but will continue to monitor them moving forward.

We appreciate your ongoing business and have not taken this decision lightly. All orders placed until the 31st January 2023 will be at current prices. New pricing will be uploaded to our website from the 1st February.

The good news is we have some exciting new products to launch in 2023! We'll keep you up to date by email, our website and our social media platforms. The first products will be launching within a matter of days!

Please feel free to approach us with any questions you may have.

Yours Sincerely
Sean Strange
General Manager


2 August 2021
Currently South East Queensland is in lockdown until 4pm Sunday 8th August.
Please be advised that we are Open and operating in a Covid-Safe manner, following Government Restrictions and orders.
There are some revisions to our normal operations and we thank you for working with us on those:
  • Please pre-order all items you wish to pick up.  This will allow us to have your order ready and reduce waiting time.  Orders can be placed by phone (07 3865 2294), email (sales@signessentials.com), or via our online shop (www.signessentials.com).
  • If you do come in to pick up please wear a mask. 
  • Deliveries are as usual, our freight partners will be picking up at the normal times.
  • Unfortunately we can't accommodate product demonstrations during lockdown.
  • Some technical services have been suspended, but we will assist where possible for breakdowns.
We hope you are well and this lockdown is successful in allowing us back to normal business very soon.
If we can be of any assistance, please let us know.
Stay Safe.

Mimaki added to our range

12 November 2018

Mimaki Australia Pty Ltd is pleased to announce the appointment of Sign Essentials Pty Ltd as its newest dealer.  The dealership covers all products in the Mimaki range in the regions of Queensland, Northern New South Wales and the Northern Territory. 

“We are delighted with our Mimaki appointment” says Sean Strange, General Manager of Sign Essentials.  “Mimaki has some fantastic products that fill a few gaps in our existing offerings.  We’re particularly excited with the new UCJV300-160 and UCJV150-160.  These innovative printer/cutters with UV-cured inks offer the ability to output high quality graphics in excellent time without the need to out-gas.   This decreases production times significantly which is great because we all know deadlines are getting shorter and shorter!”

Sign Essentials will be a one-stop-shop for Mimaki, offering sales, training, support and service as they do with their existing range of products.  “The way we do it now works well” says Solomon Ferreira, Service Manager at Sign Essentials.  “Customers like being able to contact our team with any enquiry, knowing we can help them sort it out.  We regularly visit most parts of Queensland and Northern NSW already, so it will be easy for us to add our new Mimaki customers to the trips.”  

Sign Essentials and Mimaki representatives have met several times over the last few weeks and have quickly developed an excellent working relationship.  “We’ve been very impressed with the professionalism of the team at Mimaki” says Sean Strange.  “It was a big decision for us and Mimaki have respected the process we had to go through.  We’re definitely not replacing what we had, for us it was very important we add to our offerings and are able to offer more choice to our customers.  We feel we can achieve these objectives with the Mimaki range.” 

“Mimaki Australia is proud to have Sign Essentials on board with the brand” explains Jason Hay – National Sales Manager Mimaki Australia. “The excitement with the opening of our new showroom at Murarrie and partnering with Sign Essentials shows the commitment from Mimaki moving forward in Queensland.  Sign Essentials has great experience in the Queensland market, especially in sales and service in Brisbane and far north Queensland. The respect that Sign Essentials has in the Queensland market, was a clear factor in adding this partnership to join our existing network. This has certainly strengthened the Mimaki model and presence for sure.”

Mimaki products are available from Sign Essentials now.  Their showroom is located at 20 Prosperity Place, Geebung.  Sign Essentials has been selling to, supporting and servicing the Queensland sign and graphics industries since 1991.

For further information please contact Sign Essentials on 1300 363 464 or email sales@signessentials.com.

Roland Partner of the Year - Australia

9 April 2018

Sign Essentials is delighted to have been named Roland Partner of the Year for 2017. This is a national award and it’s something we’re very proud to achieve, especially as our business is concentrated just in Queensland.


The awards were presented at a recent dinner in Sydney.  Hayden Bazant attended for us and was delighted to pick up a total of four awards: 

* Roland Partner of the Year - Australia
* Roland Partner of the Year - Queensland
* Outstanding Achievement in Textile Sales
* Dealer Achievement Award for sales over $1 million

Thank you to all our staff and also to our fantastic customers for helping us achieve this recognition! 

New Administration Assistant

5 March 2018

If you have visited our new facility at 20 Prosperity Place then you’ve probably already met Sara Auclair at our reception desk! Sara joined us as our Administration Assistant in January and is really enjoying her role and getting to know our customers.
Sara has previously worked in the banking industry as well as other positions in both large and small businesses. This has given her a great customer service background.
Sara’s role includes reception duties and also processing sales orders for all our consumable products including inks, vinyls, heat-press materials and so on.
Sara is a born and bred Brisbane girl and outside of work enjoys spending time with family and friends. We’re delighted to have her join us and assist the sales and warehouse teams.  

Closed for Christmas

22 December 2017

Sign Essentials has now closed for a break over the Christmas & New Year period.  It's been an extremely busy year with our big move, but we're looking forward to 2018.

Thank you to all our customers for your support throughout 2017.

We will be back on board on Monday 8th January 2018.

Be safe and have a wonderful festive season!

We have moved - Open from 4th December

4 December 2017

After 24 years at our previous location Sign Essentials has moved!  In the past we have renovated, added new units and expanded wherever possible.  But we've stretched that to the limit and it was time to move.

We're haven't gone far!  The new location is 20 Prosperity Place, Geebung.  It's only 650 metres around the corner from where we were before.  The phone number, fax number and email all stay the same.

Thank you for your understanding through November as we transitioned.

Please keep in mind the new address for deliveries, pickups and demonstrations.

20 Prosperity Place
Geebung, QLD 4034