Pantone, Inc. is the world-renowned authority on colour and provider of colour systems and leading technology for the selection and accurate communication of colour. The PANTONE Name is known worldwide as the standard language for colour communication from designer to manufacturer to retailer to customer. With 40 years of experience, Pantone is the worldwide market leader in colour communication and colour technology for the graphic design, printing, publishing, textile and plastics industries.
Capture Your Inspiration
Whether you are creating a logo, a sign, a product, packaging, an ad, the latest fashion trend or a vision, we have the tools and solutions for keeping your colours accurate and consistent cross-media, around the world. The PANTONE Colour language is the most universally understood standard available.
In 1963, Lawrence Herbert, Pantone's founder, created an innovative system of identifying, matching and communicating colours to solve the problems associated with producing accurate colour matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE MATCHING SYSTEM®, a book of standardised colour in fan format.
Over the last 40 years, Pantone has expanded its colour matching system concept to other colour-critical industries, including digital technology, textiles, plastics, architecture and contract interiors. It continues to develop colour communication tools for a variety of industries and aggressively adopts new digital technology to address the colour needs of design and production professionals.